deadbeat, a streamer analytics app built around hype, roasts and advice. 
somn, a sleep companion designed to make healthier routines feel warm and human. 
pov
THE IDEA COMES BEFORE THE STYLE
1. Concept before style
Every project begins with the idea the brand needs to own. The visual direction comes from that idea, not from a predetermined aesthetic.
2. Distinction over decoration
Looking polished isn’t enough. An identity should give people something they can recognize, remember, and associate with your brand.
3. One idea, full system
Strong identities connect their logo, typography, color, imagery, and graphic language through one coherent concept.
4. Built for real use
The system needs to work beyond the presentation, across websites, products, social content, and every place people encounter the brand.
Sometimes the answer is hand-drawn and expressive. Sometimes it is precise, geometric, typographic, or image-led.
The style changes, but the need to be distinctive does not.
services
THREE LEVELS OF IDENTITY
Logo Essentials
A focused logo and typographic foundation for businesses that already have a clear direction.
Includes:
- Brand questionnaire
- Primary logo or wordmark
- Secondary mark where needed
- Typeface selection
- Essential color direction
- Basic usage guide
- Final print and digital files
Businesses that understand their positioning and need a professionally designed visual foundation.
Timeline: 1–2 weeks
Starting from: €900
most popular
Core Identity
A concept-led visual identity designed to make your brand recognizable and ready to launch.
Everything in logo essentials, plus:
- Brand discovery
- Focused strategic direction
- Creative direction
- Logo and secondary marks
- Typography and color
- Core graphic language
- Selected brand applications
- Essential guidelines
Founder-led businesses launching, repositioning, or outgrowing an early identity.
Timeline: 3–4 weeks
Starting from: €2,000
Full Identity System
A complete visual language with deeper strategic thinking and a broader set of custom brand assets.
Everything in core identity, plus:
- Deeper strategic exploration
- Expanded identity system
- Custom illustrations, icons, or graphic assets
- Art and image direction
- Extended brand applications
- Digital design direction
- Comprehensive guidelines
Businesses that need a flexible identity system capable of supporting growth across multiple channels.
Timeline: 4–6 weeks
Starting from: €3,500
process
FROM STRATEGY TO A COMPLETE VISUAL IDENTITY
(The depth of each stage adapts to the identity package you choose)
I. Discover & define
We clarify what the brand needs to communicate before deciding what it should look like.
Through a questionnaire and kickoff call, I learn about your brand foundations, positioning, target audience, messaging and competitors.
At the end of this stage, you receive a clear strategy document that brings everything together and guides the rest of the project.
II. Align on strategy
I organize the findings into a focused strategic direction covering your positioning, audience, personality and place within the market.
I then present this foundation so we can discuss it, refine anything necessary and agree on what the identity needs to express before moving into visual exploration.
III. Set the creative direction
I translate the approved strategy into distinct visual territories using typography, color, imagery, references and moodboards.
These directions show how the brand could look and feel before the full identity is developed, allowing us to choose and refine the strongest route together.
IV. Build & deliver
The selected direction is developed into the visual identity included in your package, from the logo and typography to color, graphic assets and applications.
After presenting the complete system and refining it through your feedback, I prepare the final files and guidelines so the identity is organized, consistent and ready to use.