book a callbrand identities that stand out
Most AI brands look alike and feel cold.
Yours can feel human, and easier to trust.
cachetBrand Identity, Motion, UI Elements
Brand identity · Sealed, verifiable agreements
cachet proves a shared file hasn’t been touched since it was delivered, and if it has, it shows exactly what was edited.
It needed to feel classic and reassuring, so it’s built on history: a wax seal mark, a serif with heritage, a warm vermilion.
I also designed animated pieces of the interface, so the product gets built from the brand in use, not from a blank screen.
Branded WordsBrand Identity, Motion
Brand identity · Content marketing for design studios
Branded Words turns what design studio founders know and do into X and LinkedIn posts that bring them clients. I’d known Liutauras, who runs it, for a while before we worked together.
The first directions were solid but too serious, and they didn’t sound like him. So I went back to the Collect and Locate steps and found what was missing: he knows how to mix serious work with a good joke.
The final brand stays professional, with his sense of fun built in, and since then his own clients have started complimenting it.
SomnBrand Identity, UI Design, Web Design
Brand identity · Sleep ritual app
Somn began as a drawing with no brief: a creature carrying a sun or a moon above its head. The day and night cycle pointed to sleep, so the brand became a sleep ritual app, named after Somnus, the Roman god of sleep.
It all runs on night and day: aubergine black, warm cream, amber gold for the sun, and glyphs drawn like the mark.
RampartBrand Identity, Web Design
Brand identity · Security monitoring that never blinks
Rampart is an AI agent that never blinks. It watches your infrastructure, defends it and strikes back on its own, so nobody has to sit in front of a dashboard. The style comes from gaming, a world its users already know well.
Everything is built on one pixel grid, from the rook in the logo to the battlements on the website.
Vilio.aiBrand Identity, Web Design
Brand identity · AI assistant you delegate to
Vilio.ai takes your busywork off your plate: inbox, calendar, CRM, follow-ups. It still gets done, you just don’t do it, and you choose whether Vilio sends things on its own or waits for your OK first.
The mark puts the whole idea in one shape: a V that’s also a check, for the task that’s done, and a bird, for the freedom you get back. It’s drawn on precise construction lines, in an orange called Ignition.
"Working with Sofiane was an amazing experience. He did everything from helping us understand what we wanted from our brand identity, translating it into broader suggestions, narrowing down to one, and in the end was tweaking the last micro details in the end product.
He listened patiently to our feedback and incorporated the good, and also pushed back kindly when he disagreed, perfect balance.
The deliverable itself was super professional with own brand portal and everything you could ask for, including guidelines to AI agents on how to use the brand, fonts, etc.
Overall, very strong and very well designed process, with a great end-result. Exceptional value for money, and a result that perfectly captured what we wanted to do with the brand.
Will continue to work with him whenever possible."
Doppia"I hired Sofiane for my web app, he did an amazing job with the branding, I love that he understood the whole scope and adapted to my needs"
mykeep"I came for a logo but ended up with brand assets too. I had a few ideas in mind, and Sof did those, but also created a direction that was super fun and fit me very well, even I didn’t know I needed that. Recommended!"
Branded Words"Sofiane put a ton of care and effort into helping me rebrand my design studio. He was generous with his time, open to feedback, and genuinely invested in helping me find the right direction. His creative insight and advice gave me a much clearer vision for the brand. I’d recommend him to anyone looking for a thoughtful, dedicated designer who cares about their business."
oath.designthe CLEAR process
Right after you pay, you answer a detailed questionnaire about your product, your audience and where you want to go.
I study your answers and your competitors, then write the strategy every design decision comes from.
Moodboards, each one a different visual direction. You pick one before any logo is drawn.
Identity concepts in that direction: a logo with its colors, type and mockups. You pick one, I refine it, then build the full system.
Your guidelines go live on a private web page, with all the files in every format.
"I had a few ideas in mind, and Sof did those, but also created a direction that was super fun and fit me very well."
Pricing
One fixed price, no surprises. Pick one and tell me about your project.
Essential
Founders and clients take you seriously from day one. Ready in 1 to 2 weeks.
€899≈ $1,000
Start now
Picked by Branded Words and Oath
Everything in Essential, plus:
Picked by Doppia
Custom
Want help with the whole launch? Brand, website, product, pitch deck. Tell me the goal and I'll scope it.
Custom
Let's talkYou can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.
"Exceptional value for money, and a result that perfectly captured what we wanted to do with the brand."
Questions before you start? Send me a message.
FAQ
The usual questions, answered before we talk.
Essential is the foundation: competitor research to help you stand out, your primary and secondary logo, a color and type system, web guidelines and every file format. Core is everything you need to launch: the full brand strategy, more directions to choose from, a graphic language, a launch kit with your social assets and mockups, and the editable Figma toolkit.
They're the rulebook: colors, type, minimum spacing around the logo, what not to do with it, and how it can be used, so anyone touching your brand afterward gets it right. They live on a private web page you can share with your team.
Every format you'll need, SVG, PNG, and PDF, organized in clean folders. Your guidelines live on a private web page. Core also includes a Brand.md file so your developers or AI tools can apply the identity in code, and the editable Figma source.
A developer and AI-ready summary of your brand: colors, fonts, and logo rules as ready-to-paste tokens. Hand it to your coding agent (Cursor, Claude, etc.) and it applies your identity straight into your product. Included in Core.
Fixed price, paid upfront, no surprise invoices. Right after you pay, you get a detailed questionnaire to fill out. As soon as you send it back, I start on your strategy.
AI outputs the average of everything it's seen. If your identity can be generated, it can be copied the same afternoon. And it has no restraint and no strategy, so it keeps adding and decorating until the soul of the idea is gone. You're paying for the judgment: the decisions, not the pixels. Full breakdown: AI logo generator vs. a real designer.
A logo is an asset that compounds. The longer it lasts, the more meaning and recognition it carries, it's why you know the Nike swoosh on sight. Make it alone or from a prompt and you'll outgrow it fast, then rebuild from scratch and reset every bit of equity you'd banked. Get it right the first time, so it only ever gains value.
You can find cheaper, but you won't easily find someone who only works with tech and AI companies. Agencies sell you a team, a quarter, and a price to match. This is that level of thinking, compressed for a timeline that actually fits how tech teams move.
Later is the most expensive time. You rebrand mid-growth, at several times the cost, after your first impression already happened. More on the timing: when should a startup invest in branding.
You pick the direction from the moodboards before any logo is drawn, so misses are rare. If the concepts still aren't right, your revisions refine them within that direction.
Everything. Full files, full rights, no ongoing fees.
Still have questions?
