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Your product is ready. Your brand isn't... yet. Starting at $499.
Delivered in days, not months.
Real client work, alongside a few systems I built to test my own thinking.





























































how it works
Right after you pay, you get a focused questionnaire. No discovery call, I start the moment you send it back.

First concepts within 24-48 hours. Share your comments, I'll refine them.

Every file you need: SVG, PNG, PDF, MD, Figma. Organized and yours to keep.

Pricing
Flexible plans, from logo design to identity systems and more. No quotes, no back-and-forth, choose one and I start today.
Custom
From logo, branding & illustrations to a website live, tell me about your project and I'll scope it.
Custom
Let's talkYou can select anything from this list. You can also send me an email to talk about your problem and I'll scope it.
FAQ
Everything you'd ask on a call, without needing the call.
Essential is a focused logo suite: logo, icon, favicon, colors, type, a social banner, and simple brand guidelines, enough to launch cleanly. Core is the full identity: everything in Essential plus a full logo system, a complete brand guidelines document, a full social and profile asset set, and mockups. Essential gets you a logo you can use consistently. Core gets you a full identity.
Mockups place your brand in the real contexts where it'll actually be used, chosen to fit your business rather than a generic template. Brand guidelines are the rulebook: colors, minimum spacing around the logo, what not to do with it, and how it can be used, so anyone touching your brand afterward gets it right.
Every format you'll need, SVG, PNG, and PDF, organized in clean folders, plus a Brand.md file so your developers or AI tools can apply the identity in code. The editable Figma source comes with Core.
A developer and AI-ready summary of your brand: colors, fonts, and logo rules as ready-to-paste tokens. Hand it to your coding agent (Cursor, Claude, etc.) and it applies your identity straight into your product. Included in every plan.
Fixed price, paid upfront, no surprise invoices. Right after you pay, you get a short questionnaire to fill out. I start working on your brand as soon as you send it back.
AI outputs the average of everything it's seen. If your identity can be generated, it can be copied the same afternoon. And it has no restraint and no strategy, so it keeps adding and decorating until the soul of the idea is gone. You're paying for the judgment: the decisions, not the pixels. Full breakdown: AI logo generator vs. a real designer.
A logo is an asset that compounds. The longer it lasts, the more meaning and recognition it carries, it's why you know the Nike swoosh on sight. Make it alone or from a prompt and you'll outgrow it fast, then rebuild from scratch and reset every bit of equity you'd banked. Get it right the first time, so it only ever gains value.
You can find cheaper, but you won't easily find someone who only works with tech and AI companies. Agencies sell you a team, a quarter, and a price to match. This is that level of thinking, compressed for a timeline that actually fits how tech teams move. See what that looks like specifically for AI startups or SaaS companies.
Later is the most expensive time. You rebrand mid-growth, at several times the cost, after your first impression already happened. More on the timing: when should a startup invest in branding.
The direction step happens before design starts, so misses are rare. If it still happens, your revisions cover it.
Everything. Full files, full rights, no ongoing fees.